A sari is one such timeless attire that has never been retired from the top of fashion trends. Growing up, we saw our older generation treasure their saris, and with time, learned to love this part of our tradition like no other. For us it is never just about the latest style. No, our saris hold core memories in them; each pleat tells a story. Handloom cotton and Jamdani, perhaps the most traditional of saris, have been passed down through generations.