Recently, actor Jaya Ahsan was appointed as the brand ambassador of Vim Liquid, in partnership with Unilever Bangladesh Ltd.
Several Unilever Bangladesh officials were present at the contract signing ceremony at Unilever's office. Jaya Ahsan is set to appear in local television commercials and campaigns for the product.
During the event, Jaya mentioned that she took up the endorsement deal because she believes in the purpose of Vim Liquid, a product that helps many Bangladeshis in their daily dishwashing chores.
Unilever officials are also excited about the endorsement deal. They believe that Jaya Ahsan is a great role model for the younger generation of Bangladesh today.