Twitter yesterday concealed one of Donald Trump's tweets for "glorifying violence," ramping up a dispute with the US president who says social media companies censor conservative voices like his.
In a move bound to infuriate one of the platform's most followed users, Twitter said it was placing a "public interest notice" on a Trump message about protests in Minneapolis over the death of an unarmed black man at the hands of the police.
In a late night tweet, Trump wrote: "These THUGS are dishonoring the memory of George Floyd, and I won't let that happen. Just spoke to Governor Tim Walz and told him that the Military is with him all the way. Any difficulty and we will assume control but, when the looting starts, the shooting starts. Thank you!"
Hours later, the micro-messaging platform hid the tweet behind a message that said it "violates our policies regarding the glorification of violence based on the historical context of the last line, its connection to violence, and the risk it could inspire similar actions today."
"As is standard with this notice, engagements with the Tweet will be limited. People will be able to Retweet with Comment, but will not be able to Like, Reply or Retweet it."
Users could still click through and view the full unedited tweet.
Trump, who has more than 80 million followers on Twitter, lashed out at the platform on Thursday, signing an executive order seeking to strip social media giants of legal immunity for content they carry.
The order calls on government regulators to evaluate if they should be eligible for liability protection for content posted by their millions of users.
The move, which was slammed by critics as a legally dubious act of political revenge, came after Twitter labelled two earlier Trump tweets -- on the increasingly contentious topic of mail-in voting -- as misleading.
If enforced, the action would upend decades of precedent and treat internet platforms as "publishers" potentially liable for user-generated content.
Trump told reporters at the White House he acted because big tech firms "have had unchecked power to censor, restrict, edit, shape, hide, alter any form of communication between private citizens or large public audiences."
"We can't let this continue to happen," Trump said.
Critics said however Trump has no authority to regulate private internet operators or change the law, known as Section 230, which backers say has allowed online platforms like Facebook and Twitter to flourish.
While the Trump order would not prevent platforms from moderating content, it could open them up to a flood of lawsuits from anyone who claims to be harmed by content posted online.
"Social media can be frustrating. But an Executive Order that would turn the FCC into the President's speech police is not the answer," said Jessica Rosenworcel, a Democratic member of Federal Communications Commission, one of the agencies tasked with enforcing the executive order.
Internet firms have denied Trump's claims of bias, and point to his massive social media following. But the president's move plays into his narrative ahead of his difficult November reelection battle that liberal forces are trying to censor Republicans.