12:00 AM, April 05, 2018 / LAST MODIFIED: 12:00 AM, April 05, 2018


Most industries in Bangladesh finally got the memo and are now digitising heavily. More importantly, the global push towards digitisation has led to many disruptions all across. This has led organisations to seriously demand “out of the box,” “agile” and “dynamic” ideas from their young talent. Unfortunately, our education system pretty much revolves around stamping out any sort of creativity whatsoever. Back in seventh grade, I remember being encouraged to memorise English essays rather than writing it on my own. When a generation is taught to memorise for 12 consecutive years followed by the confusing crash course that's university, they join the workforce. Suddenly these graduates are faced with the daunting task of being “creative”. Recently we're also seeing a massive dearth of designers and copywriters in the marketing industry. Writers spent decades being underpaid and now that we've officially run out of them in the marketing field, everyone's concerned after the ship has sailed. This trend has to change and we need to focus more on nurturing creative talent rather than asking them all to be doctors or engineers or lawyers. We should even stop asking people to be “creative”; rather we should focus on ensuring an environment that promotes creativity.

– Rumman R Kalam, Sub-editor, SHOUT

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