Berger Breathe Easy: The colourful eco-friendship | The Daily Star
12:00 AM, September 03, 2019 / LAST MODIFIED: 12:06 AM, September 03, 2019

Berger Breathe Easy: The colourful eco-friendship

With every passing day, global awareness on eco-friendliness is on the rise. Global warming is now a visible reality and it is now considered one of the biggest threats to human existence. With the rise of pollution and use of harmful elements, physical difficulties for people such as asthma, fatigue and heart diseases are increasing rapidly.

In comes Berger, with their latest innovation “Breathe Easy,” which promises to be eco-friendly. An “eco safe” product is a paint which has no added lead, mercury and chromium, with minimum aromatic content in it. However, Berger has completely omitted the odour in the “Breathe Easy” range. The product range also promises to be anti-bacterial, stain free, low in volatile organic compound and environment friendly.

Under Berger Breathe Easy product family, there are four products: Breathe Easy Emulsion for Walls, Breathe Easy Water Sealer and  Breathe Easy Wall Putty for wall preparation and Breathe Easy Water Based Enamel. This enamel is the first and only one of its kind in Bangladesh. It is not only favourable for the inhabitants of a home but also accommodating for the painters. During application of Breathe Easy Enamel, chemical based thinners such as turpentine have taken a backseat, being replaced by water. This factor is not only time efficient but is also cost effective. Other efficient features of this product include one-third time span for surface drying, and hard drying in comparison to the usual paint products, higher coverage space, longer shelf life, durable colour saturation and lengthier durability.

Such features are extremely accommodating for families, especially for families with infants. This can also be efficient for companies looking forward to go easy on the expenses. Thus, while global pollution is creating physical complications such as asthma, Berger’s Breathe Easy is a promise for a greener tomorrow.

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