Uber introduces Phone Anonymisation
Uber, the world's largest on-demand ride-sharing company, introduced two-way Phone Anonymisation on 10 June, 2019. It is a new technology that will improve the way riders and drivers connect and communicate with each other.
With this, when a rider and driver contact each other regarding a trip, both phone numbers will be anonymised, ensuring neither can see the other user's personal contact details.
Phone anonymisation is a safety precaution, ensuring that the privacy of both rider and driver partner is protected at all times. This is done by using a software to connect calls that anonymises both mobile phone numbers.
The feature complies with Uber's Community Guidelines which promotes mutual respect between riders and driver-partners.
This is done by ensuring that personal contact details of riders and driver partners are protected during every trip so that there is never any unwanted post-trip contact.
Commenting on the launch, Zulquar Quazi Islam, Lead, Uber Bangladesh, said, "Riders and driver partners form the core of Uber's business. The launch of Phone Anonymisation will ensure the privacy of both driver-partners and riders, and improve the way they communicate. This launch further strengthens Uber's resolve to take steady steps in ensuring rider and driver safety."
Uber's mission is to create opportunity through movement. It started in 2010 to solve a simple problem: how do you get access to a ride at the touch of a button?