4th Re.Con forum in Dhaka Thursday | The Daily Star
05:22 PM, April 23, 2019 / LAST MODIFIED: 05:25 PM, April 23, 2019

4th Re.Con forum in Dhaka Thursday

After executing three successful forums in Bangladesh, Re.Con, a knowledge sharing platform, will be hosting its 4th version on April 25, 2019, Thursday in Dhaka.

Bangladesh, being a country of about 167 million people of which 92 million are active internet users along with a growing tech-savvy young population indicates the potential and the need of Big Data and Analytics in this country. Of the total users, 86 million are mobile phone internet users which puts the first spotlight on telcos to bring in advanced data analytics as a key tool to solve business and social problems, according to a press release.

On that limelight, Re.Con had three successful forums in Bangladesh and four in Bangkok, Manila, Jakarta and Malaysia, the organisation said in its press release.  

The main vision of Re.Con is to lead the pathway for brand marketers and agency leaders to deep dive into region-specific challenges facing each market, keeping data at its core. The series will talk about the dire need to integrate media, creative and data with an extensive focus on data-driven digital marketing to reach the optimum level in the digital economy.

Re.Con aims to promote and nurture discussions, talks and idea sharing session mostly related to digitalization, says the release.   

The prominent speakers, consisting of country’s leading companies and tech giants, will include Shihab Ahmad, MD, ADA Bangladesh & CDSO, and Pradeep Shrivastava, CCO, from Robi Axiata Ltd., Anurag Gupta, Chief of Agency & COO, ADA and Hatthew Heller, Director, Google.

The event will cover topics such as Digital Data On Bangladesh Consumer Market, Evolution of Digital Marketing Across Asia, The Evolution of Content & Conversation, Consumer Insights across Various Digital Media, etc.

The event will be hosted by Analytics Data Advertising (ada), an Axiata Digital Company, which is an integrated digital marketing business combining data science, technology, content and media, to disrupt marketing for brands and businesses across Asia. Their vision is to break the silos between media and creative to bring in data driven stories to life.

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