"Our channels cannot cater enough entertainment"… Shahidul Alam Sachchu | The Daily Star
12:00 AM, March 23, 2015 / LAST MODIFIED: 08:56 AM, April 10, 2015

"Our channels cannot cater enough entertainment"… Shahidul Alam Sachchu

Zaima Zahra

Noted actor-director Shahidul Alam Sachchu has been a close observer of the country's theatre and media arena. He recently shared his insights into the electronic media with The Daily Star.

How do you view the new generation of drama series?

Sachchu: If I take into account concept, lighting, content and other technicalities, I would say there are a few extraordinarily talented newbies. However, that number does not match up to the large number of TV channels in the country. That is why we do not see quality work frequently. To be more precise, skilled personnel in the field are hard to come across.

What is your take on satellite TV channels in comparison with our local TV channels, in terms of our viewers' preference? 

Sachchu: I will not call it a conflict, because I believe our viewers look for entertainment. However, the transmitted shows on our own channels are largely not entertainment-based. Therefore, viewers are given talk shows and discussions. Moreover, TV channels tend to telecast TVCs very often, so these things put viewers off local TV shows. The way our TV and film directors are trying to draw the attention of viewers is not proportional to the effort provided by the TV channels, which is very alarming.

Do you think the channels' policy on TVC is flawed?

Sachchu: TV channel owners should interact more with the sponsors to review the quality and the time allocation. For quality, there should be a discussion if the TVC is appropriate for our social context and age. Moreover, time allocation is important because if a show has too many TVCs, it gets disrupted and tough to watch. So I think our media should come up with some strategies that will be maintained by broadcasting sources so that we can balance both the viewers' requirement and sponsors'.

Any tips for newcomers who want to join the industry?

Sachchu: It will be great if they go for institutional training. Institutions such as FIMS provide a platform for practical learning. Plus, one can join various crews that provide training for newcomers.

What are you working on currently?

Sachchu: I am working in a satirical talk show for BTV; a daily soap called “Joyita” and working for the sequel of the movie “Purno Doirgho Prem Kahini”.

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