The Gen Z guide to networking

Networking has always played a vital role in career development, but in today's competitive job market, it has become more important than ever. With limited openings and a growing pool of qualified applicants, personal connections go a long way as opportunities often arise not just from what you know, but from who knows you and, more importantly, who remembers you when the right opportunity comes along. For students and recent graduates, networking can provide access to internships, mentorship, industry insights, referrals, and even long-term career opportunities. But how do you begin building a network when you are just starting out?

Start with who you know

One of the most common misconceptions about networking is that it begins with strangers. In reality, your most valuable connections may already be part of your life. Friends from university, senior students, faculty members, and internship supervisors all form the foundation of a network you may not have realised you had. These individuals understand your background, strengths, and potential. Reaching out to them is not only easier but also more likely to result in sincere and supportive conversations.

Build a professional online presence

In today's digital-first environment, platforms like LinkedIn have become more than just job search tools as they are spaces where your work, interests, and communication style are visible to a broader audience. Creating a complete and well-written profile, following professionals in your desired industry, and participating in relevant discussions can help you build credibility over time. Even small gestures, like commenting on a post or sharing a thoughtful perspective, can create visibility and encourage future interactions.

Keep it focused and specific

Many students and fresh graduates hesitate to reach out because they are unsure of what to say. Vague messages like "I am looking for a job" often go unanswered. It is much more effective to communicate with clarity and specificity. For instance, saying "I am looking for entry-level roles in the supply chain, particularly FMCG companies" gives your contact a better idea of how they can help you.

Engage before you ask

One of the most common mistakes in networking is reaching out only when you need something. While asking for help is valid, relationships built solely on requests often feel transactional. People are more inclined to support those who have shown genuine interest in their work or expertise long before any favour is asked.

Use your campus advantage

Your university affiliation is one of the most powerful assets you have. Alumni networks offer access to individuals who were once in your exact position and have navigated their way into various industries and roles. As a student, you also have access to resources that are often unavailable later in your career. Career services offices, faculty advisors, and university events offer direct channels to professionals.

Prioritise quality over quantity

In the age of social media, it is easy to assume that a large number of connections equals a strong network. However, networking is not a numbers game. The strength of your relationships matters far more than how many people you are connected to.

Maintain your network over time

One of the most overlooked aspects of networking is consistency. Staying in touch with your contacts can maintain relationships and demonstrate genuine interest. A quick message congratulating someone on a promotion or checking in with a former mentor often goes a long way.

Finally, a common fear among young professionals is that they have nothing to offer in return. While it may seem like networking is about asking for favours, the most successful relationships are based on mutual value. Offering a relevant article, sharing feedback on a project, or simply expressing genuine interest in someone's work can show thoughtfulness and initiative.

Networking is not about being extroverted, nor is it about impressing people with your achievements. At its core, it is about building genuine relationships over time. If you start early, stay consistent, and approach it with curiosity and clarity, your network will become one of your greatest career assets.