Social media platforms like TikTok are changing how we travel
The digital revolution of today has altered how travellers book trips and decide where to go. Travellers can now research potential destinations, find travel advisors, and even use social media platforms as their main form of communication. As we, travellers, become more tech-savvy than ever before, we are increasingly beginning to rely on digital platforms like TikTok to plan and influence our travel itineraries.
As a matter of fact, TikTok has grown immensely popular for showcasing authentic moments of immersive travel, including interacting with nature in various ways, sampling street food across cultures, or showcasing distinct local experiences.
And so, in the ever-evolving digital Bangladesh landscape, short video platforms like TikTok are pioneering the next big revolution in the tourism sector.
How the young generation travels
Today's generation has grown fond of genuine and real travel experiences, which is why they adore looking to their community for reliable travel inspirations. Not only that, but modern travellers are equally eager to share their gripping tales and real-life images of their travels on platforms like TikTok, completing a creative cycle that in turn motivates countless others.
The allure of a travel experience on TikTok is that personal, approachable, and motivating window through which tourists take a journey before deciding whether it's worthwhile--the journey before the journey.
The ease of using TikTok as a creative platform, where users can publish original posts with a wide variety of sound, effects, and other creative tools, further enhances this interplay of imagination and reality. Features like using popular music, hashtags, and filters let content creators reach a large audience.
The future of tourism in Bangladesh
Authentic content creators are now taking to platforms like TikTok to showcase their immersive experiences of these places--increasing their appeal to not only domestic travellers, but also inbound tourists. Creators are also exploring hidden gems, off the beaten path, and encouraging and influencing travellers to explore new territories. There are numerous instances of TikTok's success in generating interest in previously undiscovered locations, which resulted in a generous increase in tourist foot traffic.
These real-life stories have revived the desire for travel and fundamentally changed how destinations are marketed internationally. Travel and tourism marketers are increasingly taking advantage of the opportunity provided by this new generation of digital platforms.
The platform, therefore, provides a fantastic opportunity for travel destinations and hospitality brands to promote themselves in an authentic way. With 34 billion views, the hashtag #TikTokTravel is one of the most popular ones on the app. Using this hashtag for tourism and travel businesses is a great way to market locations or activities.
The most effective way to connect with the next generation of travel buyers is through online promotion and engagement. The ability of platforms like TikTok to influence and inspire Bangladesh's travel trends is thus an opportunity that could become a model for genuine and inclusive tourism in the years to come.