Aarong

TAAGA — Fresh as Youth

Feel it or not, fall is here. And with the new season, TAAGA is here with its fresh tie-and-dye prints and snazzy designs. Keeping the hide-and-seek mood of the sun and clouds in mind, the brand’s collection is both summer-friendly and easy on the eyes, a perfect amalgamation of comfort and joyfully creative style. Dyes have been an indispensable part of TAAGA for as long as one can remember and the brand has routinely played it up with colours, prints and cuts that are experimental, playful and bold in equal measure. This time around, the creative minds behind the lively brand have worked with refreshing festive, vibrant, and soothing colours and patterns at the core of the TAAGA fall offering, in cuts that are both simple and unconventional.

TAAGA — Unapologetically fashionable

Launched for the youth and keeping their unbounded energy in mind, TAAGA has inspired the younger fashion enthusiasts over the years, to no end. Where Aarong is a more mature mother brand, TAAGA is the impulsive, joyful sub-brand that is always experimenting and flying out of her comfort zone. This time too, TAAGA’s Eid drop is eclectic, daring and classy, much like its wearers. Inspired by the latest street fashion trends, TAAGA’s new collection has a lot going for it, from geometric to abstract prints and patterns.

Aarong — Fashion through the ages

Seldom have brands fit into consumers’ lives as seamlessly as Aarong, and no Eid is ever complete without a few choice pieces from the local brand that has now made its mark in the USA, UK, Australia, Germany, UAE and Singapore too. With 25 retail outlets across Bangladesh, Aarong has become a household name known for its employment of rural artisans in its manufacturing processes, its high-quality products and it’s refreshing take on ethnic patterns. Its latest Eid collection is no exception.