TAGLINES: BOLD. BETTER. BUSINESS.

When it comes to business almost every brand uses those extra few words known as a 'tagline' to connect with its customers. In the world of marketing, taglines provide an edge, add something of an 'oomph' factor and help trigger a boost in sales.
Taglines are often misconstrued to be 'advertising slogans' because they contain similar characteristics. While taglines comprise of just a few words that complement a brand (and sometimes its logo) and act as a descriptive addition to the trade, advertising slogans are usually longer, contain catchphrases and are more focused towards a campaign of the product.
Going beyond the world of business, perfect taglines have made history and created 'Mad Men' throughout the branding world. Here's a look at some of the most successful and memorable taglines of all times, according to their industries.
 

Automobile: You might know German automobile maker Volkswagen's current tagline to be 'Das Auto' (The Car), but it all started back in 1959 with 'Think Small' for the then Volkswagen Beetle. The campaign was so successful it created an impact that lasted for decades till the end of its production in 2003. Mercedes-Benz uses 'The Best or Nothing' and BMW boasts the words 'The Ultimate Driving Machine' (often referred to as the greatest slogan by any car manufacturer).
Technology: It would be difficult to find a person unaware of the phrase 'Intel Inside'. Created in 1991, this simple idea made people believe in the presence of Intel's chip in their computers. On the other hand, Japanese multinational electronics corporation Sony refers to its 'make.believe' as more of a message than a tagline or slogan. Nokia has a simple statement that speaks truly of what they do best -- 'Connecting People'.
Household and fashion: 'Gillette. The Best A Man Can Get.' I read the tagline with that tune in mind, always. And I whisper while saying 'Take Care', by Garnier. The use of such additives and the approach through telemarketing and commercials has made the household and fashion industry much more attractive. They create a 'feel good' factor in consumers as mentioned by L'Oreal since forever -- 'Because You're Worth It'.
 

Food and beverage: The food and beverage industry is big and the names are even bigger. From McDonald's 'I'm Lovin' It' and Kit Kat's 'Have a Break, Have a Kit Kat' to Mountain Dew's 'Do the Dew', just like food and beverages, the taglines come in different shapes and sizes. They remain etched on our minds as we grow up. Some have even gained massive cult followings all over the world.
Sports: Sports brands come up with taglines that are directed to move people. Using simple words and phrases, they are probably the most effective ones yet. Examples include Nike's famous 'Just Do It', Adidas' 'Impossible Is Nothing' and Reebok's 'I Am What I Am' among others. Not only have these marketing strategies catapulted the brands into absolute success, these words have and still continue to affect the active lifestyle in more ways than one.
These are only few of the taglines that have made significant impacts on the market and the industry they belong to. As for Bangladesh, a developing country with immense branding potentials, impressions of signature brand slogans are on the rise. Though we do catch ourselves humming jingles of certain local brands, only time will tell if we can ever create a campaign that goes viral on a global scale.