Workshop for Inter AD Maker 2015 held
The workshop for "ROBI presents Inter AD Maker'15" took place on 30th May at North South University. It was an initiative by NSU Young Entrepreneurs Society (YES!) to inaugurate one of the biggest marketing competitions in Bangladesh. The competition provides an opportunity to students from universities all over Bangladesh to compete against each other on a huge simulated platform in the field of marketing and advertising. Teams showcase their talent in front of the biggest names in the industry.
The workshop began with a brilliant speech by Farooq Shams, Executive Director of Planning at Bitopi Leo Burnett. He discussed the importance of advertising for marketing a product, and engaged all the participants through questions, constructive examples and mini-games. He talked about the three main components of an advertising agency: the creative department, servicing and planning.
In addition, he discussed who the target audience should be and the best way to communicate with them. He mentioned that it's not possible for someone to learn something properly only by listening or observing. One must get involved by sharing their viewpoints, asking questions and gathering experience. He ended his speech with a discussion on how to learn what the target audience is thinking, how to reach and how to bond with them.
The second speaker of the evening was Ashfaq Uzzaman Bipul, Director of Half Stop Down. A student of the Drama Department of Jahangirnagar University, he initiated his session with the remark, "Small mistakes are called mistakes. Big mistakes are called art." He went on to discuss how we go about advertising, pointing out the following steps: thorough observation, deciding what I want, thinking about why I want it, and finally how to go about advertising.
He showed some of his TVCs and shared the stories and experiences behind those. He ended with some advice: "Do something new. Because whatever it is, a new thing will attract people."
The last speaker of the evening was Muntasir Bhuiyan, Chief Operating Officer at Market Access. He talked about BTL (Below Target Line), its steps, and how we can teach and educate our customers through it. Then he discussed what a trial is: the means to teach customers how to generate campaigns. He also gave a brief on making a successful campaign: plan and then budget; think about where to execute the planning; and find your target audience.
He added that, for a campaign, we should have something for everyone and moved on to discuss how to calculate your Return on Investment (ROI). He pointed out that it is very important to ensure that people know about your best feathers.