Snacks maker Mondelēz enters Bangladesh
Snacks company Mondelēz International, whose Tang brand has been in Bangladesh since 1995, yesterday announced establishing operations in the country to expand its presence in South Asia.
Mondelēz is one of the world's leading biscuits, chocolate, gum, candy and powdered beverage makers, featuring global power brands with operations in 160 countries.
“The company already set up its country headquarters in Dhaka, marking its entry into the eighth most populous country in the world with around 160 million consumers,” the company said in a statement yesterday.
Kallappa Pattanashetti, who was earlier with Mondelez India Foods Private Ltd, has been appointed as country lead.
“With our existing experience in Bangladesh, we see tremendous opportunity to bring in our much-loved products to this region and continue to grow here,” said Pattanashetti.
“We have inaugurated our corporate office in Dhaka, rolled out billing systems and are currently in the process of establishing a new warehouse,” he said.
“Over the next two years, our focus will be to invest in building our route-to-market and market share for our brands,” he added.
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