Change, the key to success
Change is one of the most critical aspects of effective management or governance. There has never been an age in which change has not taken place. The demographic profile of a country is changing. So the country looking forward for development must adjusts itself with the changing environment. Every individual, organization and country has the responsibility to change themselves or help in changing people, if it is positive! The recent endeavour of Prothom Alo as an organisation to encourage people to change is worth mentioning. Especially the oaths sworn by different group of people given in Radio Foorti or FM are really promising. It will definitely have a positive impact if people have the intention to change. Besides the oaths are easily understandable especially to the people who are illiterate and are turned to radio for entertainment but unfortunately it will be difficult for the illiterate people to understand the slogan as they can not read the slogan given in the advertisement "Bodle jao bodle dao" (change yourself and change others) which was widely displayed all around Dhaka city and other places. Anybody who doesn't know how to read will think that this should be the system, like men should sit and women should stand, or interpret it in their own way. I, out of curiosity asked my helping hand (maid) what she understands from the picture as she cannot read. She just explained that the guys sitting are feeling irritated by the woman as she is standing in front of them! As she is not able to read she understood it in her own way. I always think that the posters should always be positive and should be developed keeping the illiterate people or general people in mind.
The pictures given in the posters would have been much more understandable if they matched with the slogan, for example as the slogan says change yourselves and change others the picture would have been like women sitting beside men and men standing. Or more activity based like men asking woman to sit by showing their own sit. This will not only make the illiterate people like rickshaw pullers, labourers, garment workers and others to understand the message easily but at the same time will make the endeavour of Prothom Alo an effective one. The other posters like a small boy pushing the rickshaw (which is a common picture) should be like, somebody from the passenger helping the rickshaw puller. I believe people will change if only we can make them understand the benefit of change in a positive way and through changing ourselves first.
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