Seminar on branding held
Unitrend Limited, an advertising agency, yesterday held a seminar at a city hotel where different aspects of understanding consumers were focused.
David McCaughan, regional director of strategic planning, Asia Pacific for McCann Erickson Worldgroup, which works to develops brand, delivered a lecture at the function styled 'Don't call them consumers, call them people'.
Representatives from different advertising and creative agencies attended the function.
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