Brand in Bangladesh
I was watching a talk show on the subject in a private TV channel. It felt me good to come across such a meaningful and visionary discussion. Normally, TV talk shows reel around political crisis but it was a bright exception.
We are not aware of our own branding. If we common people become aware that we have promises to deliver in each transaction we do with each other, especially with outsiders, it will bring positive change to our attitude. It is true for every sphere of life whether it is social, business or personal. More or less we know about the term 'brand' used in the corporate world, but the brand image of a country, person, culture etc. is thought-provoking. The organisers deserve thanks for such a visionary and farsighted initiative. We have a tendency to expect initiatives from the government for almost everything But, this initiative came from a few young people who think of tomorrow's positive Bangladesh in a far competitive world.
It was nice to learn that they have a plan to go to the district level with their message.
The media should come forward to create mass awareness on brand image and contribute to spreading the message around, it is our expectation.
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