Coca-Cola launches hope campaign
Coca-Cola has recently launched a communication campaign -- Reasons To Believe -- to endorse hope and optimism of a happier tomorrow across Bangladesh.
The campaign's theme chorus "Bishash rakho Bangladesh, aro shundor ak agami te" sung by children and shot with a tapestry of images shows the beauty of life even amid adversity, Coca-Cola said in a statement yesterday.
"We want to spread and share our belief for a brighter tomorrow with everyone in the country," said Debasish Deb, Coca-Cola's country manager for Bangladesh.
"This tells the country what the brand is truly about. We are confident that this campaign will strike a chord with our consumers and the chorus of happy children will warm their hearts, while building on the belief that we will have a better tomorrow."
The new campaign shows various visuals of the good things taking place in the country, with statistics for each observation, and children singing the chorus in the background.
In recent times, this is the first time Coca-Cola has conceptualised, recorded and shot a campaign solely in Bangladesh. Bappa Majumdar has scored the campaign and Z Paiker Jewel and Gazi Shubhro of RED dot, shot it.
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