An affair that's been no less than a carnival, the Spring in bloom fashion exhibition was a glorious 3-day event that ran from March 18, Thursday to March 20, Saturday, setting up shop at Edge Gallery of Gulshan North Avenue, Dhaka. Unilever Bangladesh Limited took the stride to organize such a glamourous event under its flagship brand, TRESemmé in association with the Fashion Design Council of Bangladesh (FDCB).
In a triumphant bid to highlight the roots of Bengal and display works of fashion that's fit to be called art, Day 2 of the event held strong with a unique book launch. Titled "Runway of Life," the book showcases the journey of women from all walks of life to look and feel good from the backstage of their bedroom to conquering the runway of life, the very philosophy of TRESemmé that has inspired the title. A collection of memoirs from TRESemmé Fashion Week 2020, the book tells stories on how the brand boosted modern women's confidence to enable her to rise up and meet new challenges.
Ambassador of Denmark to Bangladesh, Winne Estrup Peterson uncovered the book and went on as far as to tweet about the powerful stance that Bangladesh holds when it comes to telling stories of spectacular craftsmanship through its clothes.
The title sponsor of the book is TRESemmé, which seeks to empower women by handing them the tools to look and feel glamourous with salon-style hair.
Deputy Minister of Education, Mohibul Hasan Chowdhury Nowfel and European Union Ambassador, Rensje Teerink, along with Unilever Bangladesh Limited, Beauty and Personal Care Director, Afzal Hasan Khan graced the exhibit with their presence and words of support. Maheen Khan, fashion designer and president of FDCB delivered the opening speech, "Over the years, fast fashion has slowly taken over the slow work, especially in the fast-paced economy of Bangladesh. FDCB advocates for greener, sustainable and ethical choices and we hope by taking such small steps like this exhibition, we can begin to champion slow and responsible fashion in a post-pandemic world."
Day 3 saw the curtains finally drawing on this incredible affair with the same list of attendees, foreign dignitaries and the 15 designers who are associated with FDCB including Shahrukh Amin, Tenzing Chakma, and Emdad Hoque, displaying their extraordinary work.
A flash fashion show, held both on Days 2 and 3 closed the event and, finally, the exhibit on March 20, Saturday. As the fashion exhibition of pomp and colours drew to a close, everyone in attendance reveled in the triumphant effort made by a tried-and-true partnership between TRESemmé and FDCB on making sustainable fashion a practical reality rather than just a sound-good theory.
Photo: Prottoy Ahmed
Wardrobe: Chandana Dewan