Local satellite channel Gazi TV has struck a deal with the Bangladesh Cricket Board (BCB) for worldwide media rights worth $20.025 million over the period from May 2014 to April 2020.
Gazi Satellite Television Limited faced no challenge in the open bid to acquire BCB’s media rights by paying little more than the floor price of 20 million dollars to become the first local company to be awarded the long-term deal.
The first five-year TV deal was with WorldTel which was finally taken over by ESPN-STAR for 11.75 million dollars and then the second and last long-term deal was made with Nimbus for 56.88 million dollars.
The ‘ground-breaking’ deal with Nimbus proved ill-fated as the board reportedly received less than 20 million dollars from the Singapore-based company.
The BCB, in a meeting yesterday at a local hotel, decided to award its worldwide media rights to Gazi Satellite Television as they were the highest bidder in the open bidding.
During the six-year period a total of 88 international matches will take place in the country.
The only international company to make an offer on BCB’s tender, Sporty Solutionz -- which owns Star Sports -- did not take part in the bidding while another local company Mediacom, which owns Maasranga Television, was nowhere near the floor price.