Salman Khan new brand ambassador for Pepsi Bangladesh
Leading beverage brand Pepsi yesterday announced its collaboration with Bollywood superstar Salman Khan as brand ambassador in Bangladesh.
"As a youth centric brand, Pepsi has always had its finger on the pulse of changing times and trends, and this summer, the brand, along with Salman Khan, is bringing to life the one word that defines the youth of today – swag," says a press release.
"Swag" is at the core of Pepsi's new "Proti-Chumuk-e-Swag"campaign, at the centre of which is Salman Khan, the release said.
The campaign launched yesterday with a TVC featuring the actor, which shows him in his trademark confident and striking avatar.
Speaking about his appointment and the TVC, Salman Khan said, "I am very happy to come on board as Pepsi's brand ambassador in Bangladesh. The people of Bangladesh have shown me tremendous love over the years, and I am sure that they will continue to do so as I start this new journey with Pepsi."
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