PepsiCo has brought in Tropicana Frutz—a product of the world's number one packaged juice brand—for the Bangladesh market as part of efforts to widen its presence in the beverage category.
Tropicana is known for offering high quality, refreshing juices and fruit beverages, the company said in a statement yesterday. Tropicana Frutz, which was launched last week, will be made and distributed nationwide by Transcom Beverages Ltd, PepsiCo's exclusive bottling partner in Bangladesh.
The beverage will be available in mango, orange and apple flavours, according to the statement. Tropicana Frutz Mango offers an indulgent mango experience made from ashina mangoes grown by farmers in Bangladesh.
Tropicana Frutz Apple gives the taste buds the perfect burst of apple, while Tropicana Frutz Orange with orange pulp offers a unique sensory experience in every sip, the company said.
“Bangladesh is a very important market for us, and we are delighted to introduce the world's no. 1 packaged juice brand Tropicana here,” Debasish Deb, country manager of PepsiCo Bangladesh, said at its launch.
He said Tropicana Frutz has been launched specifically keeping in mind the taste preferences and demand from Bangladeshi consumers.
“Our Tropicana fruit beverages are loved worldwide, and we hope that the refreshing range of Tropicana Frutz will be the perfect fit for consumers seeking everyday refreshment in a convenient on-the-go format.”
Tropicana Frutz Mango is priced at Tk 25 for 250ml and Tk 35 for 350ml, while Tropicana Frutz Orange and Apple are both available at Tk 40 for 350ml.
“Tropicana Frutz is a great addition to PepsiCo's diverse portfolio in Bangladesh, as we look to widen our presence in the beverage category,” said Vishal Kaul, vice president for beverage category at PepsiCo.
“As we delved into taste preferences of our consumers in Bangladesh, we explored their love for fruit-based blends. Introducing juice drinks with the fruit expertise of a premium brand like Tropicana is, therefore, a natural direction for us.”
Khurshid Irfan Chowdhury, managing director and CEO of Transcom Beverages, said, “Our partnership with PepsiCo has brought iconic global brands like 7UP, Pepsi, Mirinda, Aquafina and Mountain Dew, that have all captured the hearts of our consumers in Bangladesh.
“We are delighted to bring the international brand experience of Tropicana to our consumers.”
“At the same time, we are proud to be sourcing the best of our country's own popular ashina mango pulp for making the perfect tasting mango fruit drink,” he said.
Chowdhury said the move to launch a premium brand like Tropicana is part of a strategic roadmap for expanding “our liquid refreshment portfolio with relevant offerings”.
Transcom Beverages Ltd is the sole franchisee of globally renowned PepsiCo in Bangladesh.