Europe’s leading brand Beko invents home appliances that eliminate more than 99pc bacteria and viruses, including coronavirus | The Daily Star
12:00 AM, October 18, 2020 / LAST MODIFIED: 02:57 AM, October 18, 2020

Europe’s leading brand Beko invents home appliances that eliminate more than 99pc bacteria and viruses, including coronavirus

Europe's leading home appliance brand Beko has developed Hygiene Shield, a ground-breaking portfolio of household products that use ultra violet light technology heat and steam for at-home disinfecting eliminating more than 99 per cent bacteria and virus, including Covid-19.

The household products have been created in response to emerging consumer needs in the post-lockdown era, providing a level of reassurance unrivalled in the market place, according to the company.

The seven appliances under the HygieneShield series are: Combi refrigerator with disinfection drawer, HygieneShield Washing Machine, HygieneShield Washer Dryer, Built-in Oven with Saturated Steam and Heat, HygieneShield Dishwasher, Tumble Dryer with UV Light Technology and UV Cleaning Cabinet.

Singer Bangladesh, the exclusive distributor of Beko appliances in the country, shared the information in a statement.

The Hygiene Shield has been developed as a result of in-depth consumer research conducted across the globe and with innovative new technology, according to Beko, which is owned by Turkish company Areclik, the major shareholder of Singer Bangladesh.

"As a member of the Arcelik family, Singer is proud to be a part of this humanitarian innovation in response to the global disaster caused by the Covid-19 pandemic," said MHM Fairoz, CEO of Singer Bangladesh.

"We are expecting to offer these HygieneShield appliances line up to the consumers of Bangladesh soon."

The appliances line has been developed with in-built disinfection programmes and functions to disinfect packaged food and belongings to help consumers adjust to the 'new normal' at home, according to the statement.

The formal announcement of the breakthrough product line came from a virtual press conference attended by Arçelik CEO Hakan Bulgurlu, Chief Marketing Officer Zeynep Yalım Uzun and top medical researchers on October 7.

"We are excited to introduce Beko's latest innovations and our first ever full product line to market," Bulgurlu said at the event.

"The products have been tailored to help consumers achieve professional levels of hygiene at home and protect them from infections and diseases."

Beko's consumer research across 31 countries revealed that one of the primary concerns is hygiene.

People have increased the amount of cleaning and laundry in their homes, with some people disinfecting bedding for the first time.

Around 75 per cent of the people are cleaning the house more often, 64 per cent are doing more laundry and 68 per cent are paying more attention to the cleanliness of the packaging on purchased products.


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