Spotify will let users get personalised messages from their favourite artists
Popular audio-streaming platform Spotify is introducing a new feature that will allow users to get personalised messages from their favourite artists.
The artists will upload and send personalised video messages using the new feature called 'Your Wrapped Soundcheck' which is available through Spotify for Artists.
The top fans, who have supported the artists throughout the year, will get the opportunity to receive the videos and offers as a part of Spotify's Wrapped experience.
The new feature will allow fans to be rewarded for streaming their top artists throughout the year and let artists connect with their top fans ahead of this year's Wrapped season.