New campaign of Lay's stars Shakib, Taskin, Soumya
Lay's, one of the world's most loved potato chip brands under the PepsiCo umbrella, has launched an engaging campaign featuring Bangladesh cricket stars Shakib Al Hasan, Taskin Ahmed and Soumya Sarkar as its brand ambassadors.
Commemorating Lay's' 'Made In Bangladesh' initiative, Lay's released a light-hearted ad that shows the cricketers engaged in a friendly banter while celebrating their shared love for made-in-Bangladesh Lay's chips.
"Our film plays on the irresistibility of Lay's. Lay's is undoubtedly one of everyone's loved snack and that insight is carried through this film as well – no one can resist eating the chips. Packaged with a catchy jingle the film celebrates the availability of Lay's in Bangladesh now,," said Vikram Pandey, National Creative Director, Leo Burnett.
Together, this dynamic trio of cricketers will play essential roles in the upcoming Lay's campaigns, endorsing the brand and its irresistible products across digital platforms including Facebook and YouTube.
Radiating excitement, Shakib Al Hasan commented, "Lay's has always unlocked moments of happiness and fun for me. It's delectable flavours and satisfying crunch have irresistibly drawn me in time and time again. So, one can only imagine my excitement when I discovered that these chips, loved by millions, will now be produced in my homeland. It's an extraordinary milestone, a true triumph for Bangladesh, and I am incredibly proud to be a part of this ground-breaking initiative, fuelling the brand's vision to new heights. I sincerely hope that the audience continues to cherish and savour the flavours of Lay's chips, creating even more memorable snacking experiences."
Talking about the campaign launch, Pranav Mehta, Country Manager – Foods, PepsiCo Bangladesh, Nepal and Sri Lanka, said, "We're thrilled to extend our 'Lay's Made In Bangladesh' initiative with the launch of the new campaign featuring the pride of Bangladesh, Shakib Al Hasan, along with the accomplished duo Taskin Ahmed Tazim and Soumya Sarkar. The ad gives our audience a sneak peek into the journey of Lay's in Bangladesh. We hope fans will not only enjoy their favourite chips but also connect with the passion and pride that go into every Made-In-Bangladesh Lay's chip bag."
The made-in-Bangladesh Lay's chips are available in four delicious flavours: American Style Cream and Onion, Spanish Tomato Tango, Classic Salted, and Thai Style Spicy Chicken, priced at Taka 10, Taka 15, Taka 25, Taka 50, and Taka 75.
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