Gtv prioritises viewers' demand: Aman Ashraf Faiz
In an unprecedented move, Gtv, one of the leading television channels in the country, has decided to broadcast ad-free entertainment for its audience the entire week of Eid. The decision comes after the channel authorities took account of viewers' complaints that it gets almost impossible to enjoy the entertainment on TV during the Eid season.
About the channel's Eid arrangements, Aman Ashraf Faiz, managing director of Gtv, talked to The Daily Star.
What was the impetus behind such a move?
Aman Ashraf Faiz: For a long time we have been hearing viewers' complaints that it gets almost impossible to enjoy programmes due to long ad intervals. We conducted a research where audiences complained about it. Also, advertisers were regularly sponsoring break-free programmes but those were not enough. So we thought it would be good if we could take a step that reflects the viewers' choice. I hope our audience will appreciate this move.
How did the advertisers help in its implementation?
Aman Ashraf Faiz: Basically each slot between 4:30pm to 1:30am is sponsored. Each of the programmes is branded by major advertisers like Unilever, Grameenphone, Airtel, Banglalink and Gazi Group. Without their assistance it would be impossible for us to go ad-free.
Will Gtv continue this trend?
Aman Ashraf Faiz: It is difficult to say, but Gtv will always bring surprises for its viewers. We will prioritise audiences' feedback. This is just a beginning.
Tell us about your Eid arrangement.
Aman Ashraf Faiz: Gtv will air an array of programmes every day including tele-films, one-hour plays made by popular directors, weeklong mini serials and live musical programmes.
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