Understanding media vital for PR managers
To bring the ethnic agenda into wider media coverage, and for optimum utilisation of media in focusing the programmes of an organisation, the official concerned should have proper understanding of media and its operational process, said the speakers at the closing session of a training programme on media relations in the city yesterday.
The three-day programme to enhance media understanding and bridging gap between media and NGOs working for ethnic rights/issues was organised by
Management and Resources Development Initiative (MRDI) under a project titled 'Bridging Media and Ethnicity' with the support of The Delegation of the European Commission to Bangladesh, says a press release.
A total of 14 representatives of NGOs working for ethnic rights took part in the training where they had acquired better understanding about media relations techniques, preparing media contents like press releases and information materials for the press, organising press conference successfully, handling electronic media and developing media strategy for the organisation.
The participants shared their experiences on their interaction with media and the constraints they faced in this regard.
They also developed further their skills in writing press release and developing information materials for the media through practical sessions.
The trainees with the assistance of the facilitators designed a structure of media strategy that would help them develop the media campaign strategy of their own organisations.
During the training, the moderators highlighted the role of public relations and media relations managers in upholding the image of the organisation to beneficiaries, donors, partners and other stakeholders.
“Media relations is a two way process,” they observed.
Certificates were distributed among the participants at the concluding session of the training.
Hasibur Rahman, executive director of MRDI, in his concluding remarks called upon the participants to establish a cordial and professional relation with media for better reflection of their organisation and programmes over media.
Media specialists and trainers conducted the training sessions.