Gangnam Style: Korean rapper's single YouTube's biggest K-pop hit
Since the trend for viral wedding footage took off, couples in the US have been looking for ever more weird and wonderful ways to make their big day stand out. So San Francisco newlyweds Stephani Nguyen and Jeremy Ueno came up with an inspired plan to adapt YouTube's most viewed K-pop hit of all time to make a hilarious video.
The couple paid homage to South Korean rapper Psy's wildly popular single “Gangnam Style”, which has surpassed 140 million views since its release on July 15.
The single is at the top of the K-Pop Hot 100 chart, and crossed the ocean to American iTunes charts, where it currently resides at number 65.
“Gangnam Style” is Korean slang that refers to a luxurious lifestyle associated with the Gangnam district, an affluent and trendy area of Seoul.
The phrase is widely associated with people who are 'trendy' or 'hippy'. In an interview, Psy compared Gangnam to Beverly Hills.
VH1 pointed out that singer Nelly Furtado performed it at a concert recently. Britney Spears joined Gangnam dance craze with a lesson from the South Korean pop sensation on a recent show.
The song went viral through social networks and was shared and tweeted by celebrities across the world. Psy owes his international success to the surprisingly silly “invisible horse dance”, as the internet is calling it, which helped the video go viral. But as funny as the imaginary giddyup looks, invisible horse dance is on its way to becoming a full-fledged dance craze.
The Los Angeles Times has said the song was “taking over the world” and Time Magazine said it was “hard not to watch again …and again …and again.”
Korean pop music or K-pop as it is commonly known is steadily gaining traction internationally and becoming the focus of local fan communities. Starting in the late 1990s, Hong Kong-based Channel V began to feature K-pop music videos. Following the success of Korean idol groups NRG, Baby V.O.X. and H.O.T, in neighbouring countries, K-pop emerged as something popular in Asian pop.
The appeal of K-pop can be found in its catchy riffs and strong beats alongside its “total entertainment” aspect combining flashy dance moves and fashion.