Lafarge Surma gets new boss
Tarek Elba has been appointed as the chief executive officer of Lafarge Surma Cement Ltd, the cement maker said in a statement yesterday.
“The building materials landscape in Bangladesh is changing rapidly and we will have to adapt with the changes in order to maintain leadership of the building materials industry," Elba said.
"We must get closer to our market and to our customers, leverage the strength of our brand and stretch our capacity and capabilities,” he added.
Before joining Lafarge Surma Cement, Elba served as commercial director of Lafarge Cement Egypt, with an annual capacity of 10 million tonnes.
He has more than 20 years of experience in different commercial activities: sales, marketing, international trade, customer service, and business development in both cement and steel industries, in addition to a year's experience in maintenance in Alexandria National Iron and Steel Co.
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