KKT unpacks Teatulia at UK's Harrods

Kazi and Kazi Tea Estate Ltd has recently launched its international tea brand Teatulia at Harrods, a luxury department store in United Kingdom. Photo: Kazi and Kazi Tea

Bangladeshi company Kazi and Kazi Tea Estate Ltd has launched its international tea brand Teatulia in Harrods, a luxury department store in the United Kingdom.
“This is probably the first time that Harrods has carried any brand from Bangladesh,” said Dr Kazi Anis Ahmed, chief executive officer of Kazi & Kazi Tea Estates.
“This is not only a great break for Bangladeshi tea, but for all Bangladeshi brands looking to go international.”
“Teatulia” tea was first launched in the US in 2008 and is currently being sold in over 100 foods chain stores, the company said in a statement.
After the success in the US market, “Teatulia” tea now enters the European market through Harrods with its full range of products. The company clocked 38 percent growth in USA in 2010. The growth rate was 42 percent in USA and UK in 2011.
The available flavours of Teatulia are Black, Green, White, Earl of Bengal, Bengal Breakfast, Neem Nectar, Tulsi Infusion, Ginger, and Lemongrass Tea. “These products have been priced at £7.95- £8.50 which makes it one of the highest priced teas in the world,” the statement added.
Linda Lipsius, CEO of Teatulia, and senior staff of Harrods were also present.