Qubee promises innovation
Recently WiMAX service provider Qubee has doubled its internet speed for users without any extra cost.
Alistair Johnston (AJ), global marketing director of London-based wireless broadband business company Augere, which owns Qubee, explains the company's strategy behind this approach in an email interview with The Daily Star (TDS).
TDS: What inspired Qubee to double its internet speed at the same cost?
AJ: We always wanted to offer our customers the best internet experience possible. We believe higher speeds enable our customers to get more from the internet and do different things like downloading music and videos. We have a very simple philosophy in that if we provide a great internet service, we will succeed as a business. We were able to double speeds due to large scale investment in our 4G network. So when our network reached the right capacity we were very happy to double speeds for our customers.
TDS: How is Quibee benefited from it?
AJ: We have received great feedback from our customers who have loved having the extra speed and not having to pay extra for it. We love making our customers happy and believe that happy customers will make us successful.
TDS: What's the market share of Qubee?
AJ: We only discuss customer numbers from time to time but I can confirm that Qubee customers consume 20 percent of the total international internet bandwidth of Bangladesh. We provide a fast and reliable internet service so customers can get the most from internet.
TDS: How much competition is Qubee facing at the moment?
AJ: The market is very competitive, with competition from Banglalion, Citycell, the mobile operators and cable operators. We think competition is a good thing in helping to develop internet infrastructure in Bangladesh and drive awareness of different services. There is huge growth potential in Bangladesh and we are confident we can compete with our purpose built 4G network which offers fast and reliable internet access, backed up by great customer service.
TDS: How is Qubee different from other ISPs?
AJ: At Qubee our philosophy is to offer fast and reliable internet to our customers, and to deliver on that promise. We are not interested in making claims about our service and not delivering them. Customers in Bangladesh are tired of being let down by their internet service providers. To measure how we are doing, we survey our customers every month to understand how happy they are, and where we can make improvements. We listen to this and take action. We believe that the business is simple: offer a great service, make customers happy and we will be successful.
TDS: Is there anything new coming from Qubee?
AJ: We will continue to innovate. We were the first to launch prepay broadband in Bangladesh and we are the only ISP to double our customers' speed at no extra cost. We have lots of plans and we will share those with you on a time to time basis.
TDS: What is your expansion and investment plan?
AJ: We will continue to expand our network in Dhaka, Chittagong and Sylhet - and beyond. We are committed to growing the business and improving the internet experience in Bangladesh.
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