Chevron spoofed in 'candid' campaign ads
It might have been a first: a large multi-national oil company launching an ad campaign in which it admits to "abuses that companies usually try to hide."
Not so fast. In an elaborate hoax, pranksters on Monday preempted Chevron's latest advertising campaign "we agree" with a elaborate series of spoofs that fooled some news outlets.
"Chevron is making a clean break from the past by taking direct responsibility for our own actions," an official was quoted as saying on a mock Chevron website.
"For decades, oil companies like ours have worked in disadvantaged areas, influencing policy in order to do there what we can't do at home. It's time this changed."
The hoax, which was reportedly carried out by environmental lobbyists and the Yes Men group, also lampooned Chevron's rival, BP.
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