New reality show channels the Other Side
As a treat for the TV viewers nationwide, Nokia is introducing a brand new reality show "Uttaradhikar," from November 5. The show will be aired on Channel i every Monday and Thursday at 9:35 pm.
Curtain raiser of the show was held at a city hotel on October 18. Nowfel Anower, head of marketing, Nokia Emerging Asia; Aly Zaker, managing director, Asiatic JWT and Prem Chand, general manager, Nokia Emerging Asia were present at the event. Amitabh Reza, is production director of the show. His organisation Half Stop Down is the production partner of the event.
For the show, 10 celebrities have been selected -- actors Shimul, Shahriar Nazim Joy, Ilora Gawhar, Tushar Khan, Shimla, Shanu, Lara Lotus; models Immi, Fardin Khan and vocalist of the band Black, Jon. They will go to a zamindar estate in Tangail and spend the two months of winter there.
The plot: The Zamindar, who owned the state, died without leaving an heir. Every winter his spirit descends on the property in search of an heir.
"This is a completely new idea and should be a groundbreaking show," said Nowfel Anower.
Speaking on the occasion, Aly Zaker said, "I'm optimistic that the TV audience will find this new concept intriguing."
Drawing attention to the participating celebrities, Aly Zaker said, "I hope that the contestants will keep the show exciting till the last episode."
Asiatic is the creative partner of Nokia in the venture.
On the show the celebrities will be given day-to-day tasks: games and challenges set by the 'spirit' of the Zamindar. Contestants will be eliminated as the show progresses forward, based on challenges. The winner of the show will receive a grand prize and the title of 'Uttaradhikar,' the heir to the Zamindar.
About the contest, Shimul said, "It's an incredible story -- the kind we all heard as kids, involving kings and zamindars. I'm very excited about being a part of the programme."
Ilora Gawhar said, "It's going to be an adventure for all of us."
Immi added, "This is a once in a lifetime opportunity. Who doesn't want to be a Zamindar?"
Jon said, "Well the adrenaline rush would be there of course and I hope that the audience will find the show thrilling.”