The altering consumer trends in milk consumption | The Daily Star
12:00 AM, June 07, 2021 / LAST MODIFIED: 12:00 AM, June 07, 2021

The altering consumer trends in milk consumption

Most people, if not all, may agree that our former generations consumed a higher amount of liquid milk than we do. Given the rich nutritional value contained in milk, this may seem like a concerning issue superficially. However, Mohammad Anisur Rahman, Senior Director at BRAC Enterprises views this under positive light.

"Currently, there are so many alternative forms to consume milk which were not available previously, such as cheese, yoghurt, milk powder and flavoured milk. So, although milk is not directly consumed as it was done before, people are consuming it via other means, which also reduces the dependency on plain milk," he said. 

He also shares that there is an increasing popularity of UHT milk among the urban populace. Consistency in quality and better convenience are two key inherent benefits of appropriately packaged milk. The UHT treatment combined with sterile packaging makes it possible to store milk for longer and consume it anywhere on the go, even while travelling.

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Apart from that, UHT milk and Tetra Pak's six-layer packaging come together as a powerful force to combat the problem of milk security. By creating suitable conditions for milk to withstand ambient temperatures for long, the produce can be UHT treated and stored for when production is low, whilst making it available during all seasons.     

"The benefits of UHT milk are aplenty, which meets the needs of the consumers, processors and retailers as well. Furthermore, its storage capacity makes it possible to meet high seasonal demand too," said Rahman.

Milk is a versatile and sensitive product that is consumed by everyone for both commercial and individual purposes. Starting from children to adults alike to include ailed patients and pregnant women as well, milk stands as a fundamental component of both the dairy and food industry.

Consequently, it is of immense importance that milk is treated and packed properly, in the best manner possible. Making sure of this will also warrant food safety and security to a great extent, and make it possible for the dairy industry to thrive and proliferate further.

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