The largest online food delivery platform of the country, Foodpanda Bangladesh, recently went into a contract with Naila Nayem for a “Save 1 Hour” campaign.
Naila Nayem, a flourishing Bangladeshi model and actress, was signed by Foodpanda Bangladesh for an online campaign on social media. The campaign, “Save 1 Hour” will run for 4 week, on social media (Facebook, Instagram and Twitter). This campaign focuses on the 1 hour that people save, while waiting for food to arrive; and more importantly, how that 1 hour may be invested in other activities.
Every week, Naila Nayem will be telling her fans and followers how she uses the time she saves by ordering on Foodpanda, by channeling it into other productive and recreational activities. Along with Naila Nayem, people will be requested to send in creative ideas and plans in the form of photos, short videos, etc. on what they could do in the 1 hour they save by ordering on Foodpanda. Every week, prizes of various sorts will be given to participants with the most creative answers.
At present, Foodpanda is operating in 3 cities in Bangladesh (Dhaka, Chittagong and Sylhet). To participate in these campaigns, follow Foodpanda on fb/FoodpandaBangladesh.