Green marketing | The Daily Star
12:00 AM, March 16, 2019 / LAST MODIFIED: 12:00 AM, March 16, 2019

Green marketing

Green, natural, environment friendly—all of these words started as a movement, but have now become gimmicks for marketers to pursue. We have green banking, green HR and green governance. If you want to sell something, all you have to do is just add the word green to it. And that is what is happening.

Companies are adding these words on anything they can, just to sell their products. Green beef is one, for instance. Being one of the largest contributors to climate change, how can beef products be green?

Green, natural and environment friendly—should not just be another marketing gimmick. They represent something much greater than just profits. And there are many companies that understand this and hence are using these words wisely. Like companies making products using ocean plastic for example and others.

Large companies play a big role in how societies function today. They should be more sensible when using such words and in their decision-making.

 

MD Emon Bhuiyan, East west University

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