Introducing Fortune Rice Bran Health
One of the main objectives, of any and all business organisations, is that of survival. The key ingredients of survival are adaption and innovation. With the recent launch of its latest oil brand, 'Fortune Rice Bran Health' on Saturday, Adani Wilmar Limited and Bangladesh Edible Oil Limited (BOEL) has again showed their grasp of Business 101 acumen. The 100 percent cholesterol free edible oil targets the health-conscious segment of the population, a niche market which has steadily seen an increase in numbers.
Biprabuddha Chatterjee, Head of Research and Development of Adani Wilmar Ltd. India, Inam Ahmed, General Manager of BEOL and Shoeb Md Asaduzzaman, Head of Sales and Marketing of BEOL jointly unveiled the product at BRAC CDM centre, Savar. Company General Manager Inam Ahmed extolled the virtues of the Fortune Rice Bran Health whilst reminding those present of BOEL's significance in the edible oil market. Biprabuddha Chatterjee then introduced the new brand, explaining that Fortune Rice Bran Health should be seen more as a product introduced than launched, as it has already been India's largest selling and most popular cooking brand.
BOEL -- already famous for its Rupchanda, Meizan, King's and Olivoila brands -- identified the health needs of its consumers and thus undertook this initiative. Having already provided palm oil, soya bean oil, mustard oil, sunflower oil and olive oil, the introduction of the rice bran oil, one of the healthiest forms of oil, is testament to growing health consciousness amongst consumers. The launch of the new line could not have come at a more appropriate time. Fortune Rice Bran Health is 100 per cent rice bran oil with Oryzanol content and this aids in increasing HDL and decreasing LDL levels in the blood and prevents heart diseases.
By Osama RahmanOne of the main objectives, of any and all business organisations, is that of survival. The key ingredients of survival are adaption and innovation. With the recent launch of its latest oil brand, 'Fortune Rice Bran Health' on Saturday, Adani Wilmar Limited and Bangladesh Edible Oil Limited (BOEL) has again showed their grasp of Business 101 acumen. The 100 percent cholesterol free edible oil targets the health-conscious segment of the population, a niche market which has steadily seen an increase in numbers.
Biprabuddha Chatterjee, Head of Research and Development of Adani Wilmar Ltd. India, Inam Ahmed, General Manager of BEOL and Shoeb Md Asaduzzaman, Head of Sales and Marketing of BEOL jointly unveiled the product at BRAC CDM centre, Savar. Company General Manager Inam Ahmed extolled the virtues of the Fortune Rice Bran Health whilst reminding those present of BOEL's significance in the edible oil market. Biprabuddha Chatterjee then introduced the new brand, explaining that Fortune Rice Bran Health should be seen more as a product introduced than launched, as it has already been India's largest selling and most popular cooking brand.
BOEL -- already famous for its Rupchanda, Meizan, King's and Olivoila brands -- identified the health needs of its consumers and thus undertook this initiative. Having already provided palm oil, soya bean oil, mustard oil, sunflower oil and olive oil, the introduction of the rice bran oil, one of the healthiest forms of oil, is testament to growing health consciousness amongst consumers. The launch of the new line could not have come at a more appropriate time. Fortune Rice Bran Health is 100 per cent rice bran oil with Oryzanol content and this aids in increasing HDL and decreasing LDL levels in the blood and prevents heart diseases.
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