Singer unveils refrigerators with new features, technologies
Singer Bangladesh, a home appliance manufacturer, and marketer, yesterday launched a new series of refrigerators in response to consumer needs and usage patterns.
The consumer electronics company said its new version of refrigerators will help keep fruits and vegetables fresh as well as preserve vitamins for a longer period.
"We are very delighted because these advanced technologies are exclusively developed to support Bangladeshi consumers' needs. Singer is focused to become lifestyle partner of the aspirational consumers with innovative home appliances solutions," said MHM Fairoz, managing director of Singer Bangladesh Ltd, while unveiling the refrigerators at a launching ceremony in Dhaka yesterday.
Singer said the technologies used in the refrigerator, keep vegetables and fruits fresh for up to 20 days and preserve vitamins such as vitamin A and C in fruits and vegetables in the crisper box for up to 24 hours.
It mimics the natural light cycle to ensure that vitamins are preserved for a longer period of time, said the multinational company.
Singer has also brought in the base drawer stand so that users can utilise space efficiently to store dry cooking essentials like onions, potatoes, garlics, and gingers.
The latest series of refrigerators will run at as low as 135V of electricity. So, low voltage or voltage fluctuation is not going to trouble the users anymore, Singer said. These refrigerators do not require additional voltage stabilisers as well.
Singer provides a charcoal odor filter to prevent the mixture of odors inside the refrigerator compartments. The refrigerators also have a unique and stronger bottle holder that can be placed over the shelf to relieve pressure on the fridge door.
Among others, Director for Marketing Chandana Samarasinghe, Director for Sales Kazi Rafiqul Islam, Director for technology and innovation Hakan Altinisik, General Manager for Corporate Sales Ashgar Hossain, and Senior Manager for Product Farhan Azhar were present.
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