DBL to open Nike store in Dhaka

DBL Lifestyles, a concern of DBL Group, will open a Nike store in Road 11 of Banani, Dhaka offering a wide range of footwear, apparel and accessories.

"DBL Group's expertise in collaborating with international sportswear brands ensures a seamless shopping experience, reinforcing Dhaka's position as a hub for fashion-forward and sports lifestyle enthusiasts," the group said in a statement.

The new store aims to meet the growing demand for global sportswear products, generate enthusiasm among consumers and elevate Dhaka's status as a fashion and sports lifestyle destination, it said.

DBL Lifestyles earlier introduced PUMA in Bangladesh in 2019, said the statement.

MA Jabbar, managing director of DBL Group, said his company has signed an agreement with Nike.

Business is good in Bangladesh, especially for branded fashion items, he told The Daily Star over the phone.

Currently all the PUMA products are imported and the same will be for Nike, he said.

In the future the company will try to make the goods in the local factories for sale in the domestic markets, he said.