Four-year-old Sharanyo was bored from the lengthy lockdown during the pandemic. He could not go to school, parks, or shops and his day-to-day activities became mundane. He no longer enjoyed eating, showering, or going to bed at the right time. His father Shuvashish had to find found a solution. Having just returned to his son after a yearlong study leave in the UK, Shuvashish started creating stories to keep Sharanyo busy during dinner and bedtime. Soon, Sharanyo started chiming in, visualizing how the characters would look, how the stories would end.
Eventually, Shuvashish Roy, Digital Marketing Manager at The Daily Star, picked such five stories co-developed with his four year-old son and turned it into an illustrated children's story book published by Protik Prokashona Sangstha. Adhunik Mojar Mojar Bhoot was launched at The Daily Star Centre on January 12, 2021. The cover was unveiled by eminent singer and DS Arts and Entertainment Editor Elita Karim, renowned children's author Rahim Shah, CEO of Aadi BD Ltd Fatima Begum, The Daily Star's Head of Marketing Tajdin Hassan, Protik Prokashona Sangstha publisher Noor E Protik, and author and father Shuvashish Roy. Emerging cartoonist Aaron Nabi designed the artwork accompanying all five stories.
Shuvashish, who is a marketing professional, said, "The product development process takes feedback from the target group to create customer values. Since this book is co-created by my son, other children like him will surely enjoy it."
The book is available globally on the Aadi e-commerce platform and on Boibazar.com, at the following links: