Zindagi Gulzar Hai

Opinion / Understanding Gen Z’s newfound obsession with Pakistani dramas

Pakistani dramas, once a peripheral cultural product in this region, have seemingly surged in popularity among Gen Z viewers in Bangladesh. Not in a nostalgically indulgent way, but with the kind of fervent devotion that leads to 1-billion-view YouTube milestones, fan edits on Instagram, and TikTok videos that reimagine tearful climaxes as memes. The real question is no longer whether this trend is genuine, it is, but rather why now?

‘Barzakh’ trailer: Fawad Khan, Sanam Saeed reunite for new drama-thriller

“Barzakh” follows the poignant journey of a 76-year-old reclusive man who invites his estranged children and grandchildren to his remote valley resort to celebrate an extraordinary and unconventional event—his wedding with the ghost of his first true love. This emotionally profound narrative makes viewers ponder life's mysteries, the afterlife, and the deep bond of love that unites us all.

April 17, 2025
April 17, 2025

Understanding Gen Z’s newfound obsession with Pakistani dramas

Pakistani dramas, once a peripheral cultural product in this region, have seemingly surged in popularity among Gen Z viewers in Bangladesh. Not in a nostalgically indulgent way, but with the kind of fervent devotion that leads to 1-billion-view YouTube milestones, fan edits on Instagram, and TikTok videos that reimagine tearful climaxes as memes. The real question is no longer whether this trend is genuine, it is, but rather why now?

July 2, 2024
July 2, 2024

‘Barzakh’ trailer: Fawad Khan, Sanam Saeed reunite for new drama-thriller

“Barzakh” follows the poignant journey of a 76-year-old reclusive man who invites his estranged children and grandchildren to his remote valley resort to celebrate an extraordinary and unconventional event—his wedding with the ghost of his first true love. This emotionally profound narrative makes viewers ponder life's mysteries, the afterlife, and the deep bond of love that unites us all.