The necessity of dating apps, with their digital alchemy promising to solve the perplexing equation of romantic compatibility, is at the core of this paradigm shift. Swiping right to open the doors to romance holds an enticing charm in a society that is inextricably linked to smartphones and algorithms. The ethereal promise of soulmates potentially just a tap away ignites hope in even the most cynical hearts.
According to Google, it is the practice of searching for a romantic or sexual partner on the internet, typically via a dedicated website. In other words, it is the usage of the internet to find similar personalities on a level where it is possible to find love. It has been highly popular in the last 10 years and due to our fast-paced lives and the fear of pandemic, people found comfort in this modern age service. For people who have trouble opening up and socialising, it has relieved them as well. Online dating is a Gen Z practice that has trickled down to the boomers and beyond.
Bangladesh has around 6.8 million dating app users, and can expect significant market growth in the next five years.
Social media platforms like Facebook and Instagram help us stay in touch with family and friends, but interacting with strangers is risky as that would require us to share our personal lives with them and maybe even end up interacting with fake profiles. This is where dating apps like Tinder provide a safe space to meet new people without giving away sensitive information.