Employer Branding
How to build an employer’s brand?
When I joined ANZ Grindlays Bank in the mid-eighties from a local bank, it was more to do with the social prestige the British legacy bank commanded in this part of the world. When I joined Standard Chartered in mid-1993, it was repositioning an erstwhile lousy bank.
November 14, 2022
How to build an employer’s brand?
When I joined ANZ Grindlays Bank in the mid-eighties from a local bank, it was more to do with the social prestige the British legacy bank commanded in this part of the world. When I joined Standard Chartered in mid-1993, it was repositioning an erstwhile lousy bank.
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