digital consumers
Opinion / Where are Bangladesh's digital consumers?
In a surging consumer market of 170 million people, how large is the digital economy? Over the last 8 years, these two facts have come up quite often: Bangladesh has the 8th largest population in the world, and BCG forecasts how our Middle Affluent Consumers (MAC) segment will grow from 12 million in 2015 to 34 million by 2025.
January 6, 2024
Where are Bangladesh's digital consumers?
In a surging consumer market of 170 million people, how large is the digital economy? Over the last 8 years, these two facts have come up quite often: Bangladesh has the 8th largest population in the world, and BCG forecasts how our Middle Affluent Consumers (MAC) segment will grow from 12 million in 2015 to 34 million by 2025.
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