Adidas

Adidas to become new kit sponsor of Indian cricket team

German sportswear giant Adidas would become the new kit sponsor of the Indian national team said the Indian cricket board (BCCI) on Monday.

Adidas to donate Yeezy proceeds to Anti-Defamation League and other NGOs

Adidas will start selling some of the shoes from its defunct Yeezy partnership with rapper Kanye West at the end of May, the company said on Friday, and plans to donate some of the proceeds to organisations fighting antisemitism and racism.

Shares of Nike and Adidas could score at the World Cup

As 32 teams compete for the World Cup in Qatar, Adidas and Nike also hope their shares can score.

Kanye confirms that he will be running for president in 2024

Controversial American rapper-businessman Kanye West has confirmed he is running to be president of the United States in 2024, with the help of alt-right figure Milo Yiannopoulos.

Shaqiri's cheeky dig at Puma

Switzerland's Stoke City winger Xherdan Shaqiri said he hoped the country's shirt manufacturer Puma "doesn't make condoms" after several Swiss players ended their Euro 2016 match with France with shredded jerseys.

Messi tax fraud trial opens in Spain

The trial of Argentina and Barcelona footballer Lionel Messi on tax fraud charges is due to start in Spain.

Chelsea end Adidas kit deal

Chelsea end their sponsorship deal with Adidas six years early in order to enter a new contract with a rival kit manufacturer, the German sportswear giant announced on Wednesday.

‘Forced labour’ at Qatar World Cup site

Rights group Amnesty International has accused Qatar of using forced labour at a flagship World Cup 2022 stadium.

Fifa admits scandal deters new sponsors

Fifa admits that the corruption scandal is putting off new World Cup sponsors and plans to hold a summit with existing backers in August.

May 22, 2023
May 22, 2023

Adidas to become new kit sponsor of Indian cricket team

German sportswear giant Adidas would become the new kit sponsor of the Indian national team said the Indian cricket board (BCCI) on Monday.

May 20, 2023
May 20, 2023

Adidas to donate Yeezy proceeds to Anti-Defamation League and other NGOs

Adidas will start selling some of the shoes from its defunct Yeezy partnership with rapper Kanye West at the end of May, the company said on Friday, and plans to donate some of the proceeds to organisations fighting antisemitism and racism.

November 25, 2022
November 25, 2022

Shares of Nike and Adidas could score at the World Cup

As 32 teams compete for the World Cup in Qatar, Adidas and Nike also hope their shares can score.

November 23, 2022
November 23, 2022

Kanye confirms that he will be running for president in 2024

Controversial American rapper-businessman Kanye West has confirmed he is running to be president of the United States in 2024, with the help of alt-right figure Milo Yiannopoulos.

June 20, 2016
June 20, 2016

Shaqiri's cheeky dig at Puma

Switzerland's Stoke City winger Xherdan Shaqiri said he hoped the country's shirt manufacturer Puma "doesn't make condoms" after several Swiss players ended their Euro 2016 match with France with shredded jerseys.

May 31, 2016
May 31, 2016

Messi tax fraud trial opens in Spain

The trial of Argentina and Barcelona footballer Lionel Messi on tax fraud charges is due to start in Spain.

May 13, 2016
May 13, 2016

Chelsea end Adidas kit deal

Chelsea end their sponsorship deal with Adidas six years early in order to enter a new contract with a rival kit manufacturer, the German sportswear giant announced on Wednesday.

March 31, 2016
March 31, 2016

‘Forced labour’ at Qatar World Cup site

Rights group Amnesty International has accused Qatar of using forced labour at a flagship World Cup 2022 stadium.

July 24, 2015
July 24, 2015

Fifa admits scandal deters new sponsors

Fifa admits that the corruption scandal is putting off new World Cup sponsors and plans to hold a summit with existing backers in August.

June 8, 2015
June 8, 2015

Man Utd ‘most valuable club brand’

Manchester United is the world's most valuable football brand, replacing Bayern Munich, according to a report from consultancy Brand Finance.