Real Madrid star Cristiano Ronaldo inaugurated his own hotel on Friday called "CR7" after his initials and shirt number, while the airport on his home island of Funchal was renamed in his honour.
Just two weeks after leading Portugal to the Euro 2016 title in France, the national team skipper appeared on a terrace of the red-coloured building overlooking the sea, wearing a white baseball cap.
"It's a little strange. I never could have imagined that I would be a hotelier at the age of 31," said Ronaldo of his hotel which opened for business on July 1.
Meanwhile, the president of the Madeira region, Miguel Albuquerque, said that the local airport would be named in Ronaldo's honour.
On Saturday, Ronaldo will visit his new museum which is situated on the ground floor of his hotel.
A second "CR7" hotel is due to open in Lisbon later this year with two others planned in Madrid and New York in 2017.