Record shirt deal in Germany
The Bundesliga's 18 clubs will receive a record 114 million euros (178 million US dollars) collectively from their individual shirt sponsorship deals, according to estimates from German sports agency SID.
Last season, the Bundesliga clubs earned more than 100 million euros for the first time, but even more money is expected to pour into the coffers of Germany's professional clubs.
Defending champions Bayern Munich are expected to receive 20 million euros (31 million US dollars) from Deutsche Telekom, while Wolfsburg can expect 15 million euros (23.5 million US dollars) from car manufacturers Volkswagen, who own the club.
Bayern's main rivals, Schalke 04 and Werder Bremen will receive 12 (19) and 8.5 million euros (13.2 million US dollars) respectively, while lowly Energie Cottbus, the only former East German club in the Bundesliga's top tier, receive 1.3 million euros (2 million US dollars).
The first sponsorship deal in German football was in 1973 when an alcohol-manufacturer paid Eintracht Braunschweig 90,000 marks (45,000 euros, 70,000 US dollars) to print their names on the football shirts.
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