Small businesses during COVID-19: Sink or Swim? | The Daily Star
12:00 AM, August 11, 2020 / LAST MODIFIED: 12:00 AM, August 11, 2020

Small businesses during COVID-19: Sink or Swim?

Star Lifestyle this week had an extend talk with Tahia Khalil, our Financial Advisor who gave quite an insight for small business who are hard hit in this COVID-19 pandemic along with a survival plan. To reality into perspective, Star Lifestyle is presenting three diversified business cases to understand how much of theoretical solutions can be put into practice. The three cases include Nandan Children’s Fashion House – a small, family centred exclusive children’s wear provider, Hammer Strength Fitness Club – a gym that relies on constant physical presence of clients and trainers, and a compilation of kindergartens who are being forced to shut down.

Hard Times for Nandan Children's Fashion

In 1996, Nandan Children's Fashion had set out to change the scene with readymade stylish children's wear that did not burn a hole in the wallet. With options for various sizes and exclusive designs, the name Nandan has been essential for those looking for a set of trendy children's clothes.

Fast forward to 2020, with the store now one year away from celebrating 25 years, the COVID-19 pandemic has hit this small business with unprecedented shortcomings. When the stores, offices, schools and just about everything around the country were put into full shutdown in late March, 2020; it was roughly a bit more than two weeks away from Pahela Baishakh in April. And right around it was Eid-ul-Fitr, undoubtedly the biggest occasion for clothes shopping in the country. In fact, both these celebrations traditionally call for a good amount of focus on expenditure on new clothes, food, and all-around merriment.

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However, as the countrywide shutdown edged past into the one-and-a-half month and carried well into the month of May, things were bleaker than ever for businesses all around. For Nandan Children's Fashion House, which is a moderate family initiative, this spelt unforeseen difficulties. Typically, small businesses like these reach their annual break-even with a respectable profit during the Baishakh/Ramadan season. But Nandan was left floundering to make ends meet.

Fixed costs like rent and employee salaries during the lockdown, with absolutely no sales, cut deeper into the rainy-day reserves and beyond. Nandan, which had a good footfall with three outlets in Dhaka, had to close down one store in Bailey Road, a place well known for its ever-bustling shops and stores. At this point, taking a loan or any other financial aid may seem lucrative at first, but paired with the already existing loans and liabilities, it only digs deeper into the financial burdens.

The owner and founder of Nandan, Irshad Ara, has not yet lost hope. Already, her Facebook page is highlighting the Eid-ul-Azha collection for the upcoming 1 August celebrations. However, her expectations are still to be tested against the reality of cost cutting of her buyers. On average, typical sales during the Eid-ul-Azha season is a bit less than half of the average sales during the preceding Eid-ul-Fitr. It is not just her ready-made clothes; her wholesale suppliers too have faced similar difficulties. Everyone is cutting down on costs and redirecting funds for the essentials only, and Irshad Ara is no exception. With a heavy heart, she has had to reduce her team of over 40 people without being able to pay them their dues.

Nandan is currently down to around 14/15 of the most indispensable members, who are being paid around half of their typical payment. If this situation persists any further, or worsens, Ara will have little to no incentive left to maintain her business.

Still, with renewed vigour, Ara has re-opened her other two outlets with the recommended precautions, but in-store sales are yet to pick up. Her only sales so far have been via online, which too, have yet to see better days. As customer queries are trickling in, she hopes to pick up the pace even a little to keep her business afloat. Hope is after all, the thing Irshad Ara wants to bank on during the grim tones of this worldwide pandemic and its ripple effect on the economy.

Special thanks to Irshad Ara, owner and founder of Nandan's Children Fashion


Trying times for Hammer Strength Fitness Club

The health and fitness scene in the country as a whole has seen a transformation throughout the last decade, and all for the better. But not all gyms and fitness centres are up to par with the needs and demands that vary from one gym goer to the next. At the same time, equipment usage and trainer capacities too have a high impact on the serious visitors. Also, the ambience and the crowd can make or break the deal for the establishment. Balancing all these with an aim to provide good visitor experience, Hammer Strength Fitness Club had opened its doors in April 2012.

For any thriving gym, the heart of the business lies in the visitors doing their best to achieve their health goals. But the COVID-19 pandemic of 2020, with its propensity to spread at close contact, has put a hold to all sorts of gatherings, and gyms are no exception. Furthermore, with an imposed countrywide lockdown for a little over two months, the economic impact has been overwhelming.

Abul Fatah Saad, owner of Hammer Strength, however, is strongly optimistic. The club's social media page is a reflection of this, as it bears fact filled messages and encouraging quotes for the patrons. Following up on a client's fitness routine, both in and out of the gym is a typical day's work for a gym. However, just as work from home has translated into an at-home version for the everyday white-collar office goers, the work of a gym trainer is not so linear. It may seem like a solution to have online one-on-one sessions with the trainers for suggestions. But trainers do not just talk to their respective charges, they need to physically be there to see what the person is doing.

From checking the correct posture and form during a planking exercise to keeping a careful eye on how a set of weight is being lifted, these are the things that cannot be checked through a webcam. Also, just about everyone is streamlining their expenses to make the best use of available funds, and a gym membership has dropped to the bottom of the list for many. This, in turn, makes it impossible for trainers to hold their job.

Saad's gym in this context, is a shining exception. 90 percent of his staff are permanent, with a few recent hires. The club had paid up to 70 percent of their salary till the month of May, along with full Eid-ul-Fitr bonus. The difficulties are yet to be overcome as the gym is the main earning source for the trainers and such, and the possibility of a job cut also looms ominously. In this case as well, the trainers and staff of Hammer Strength were assured none of them would lose their jobs, and they would be able to resume as things eased down. Saad believes that just as the trainers are an indispensable part of the establishment, it is his responsibility to look after them during these tough times.

Saad is now biding his time to welcome the members back. After all, a gym is a social gathering place of sorts. To ensure visitor safety, precautions are being taken, with extra measures like limiting usage of equipment and cutting down of total days of operation, along with many other features for a fully safe gym experience. The gym's members have been constantly engaged through social media with workout video suggestions, online question answer sessions, and much more.

All that remains is to resume typical activities. Of course, things will definitely never be the same in every sense. The uncertainty still lingers as how long this pandemic situation will continue and what the after-effects would be. With all being said, Saad has chosen to focus on the present and make do with what he has at hand while giving importance to the most vital parts of his business — his trainers and his members.

Special thanks to Abul Fatah Saad, owner of Hammer Strength Fitness Club


The final countdown for schools as COVID-19 rages on

As the COVID-19 pandemic continues to affect every sphere of life, the education system too is under sever burdens. While online learning sessions and other digital methods are being used to take classes, there remains the issue of the actual schools themselves. In a report from The Daily Star on 21 July, 2020, an estimate was given that around 100 schools around the capital would be sold off.

The report included the real situation of several schools.

Over the last four months, Ideal Public School in the capital's Matikata area, saw its earnings plummet as most of the guardians were unable to pay tuition and other fees amid the coronavirus pandemic. The founder and head teacher of the kindergarten, Nargis Akter, had no other choice but to put her school up for sale. The amount of outstanding house rent, unpaid salaries for teachers and staff just kept mounting and ended in this harsh end. Every month, Nargis has to pay Tk 50,000 as house rent and Tk 70,000 in salaries of teachers and staffers. Till June, the dues stood at about Tk 5 lakh. Furthermore, if she fails to find a buyer, the school has to close its doors to 300 students and 25 teachers and staffers after 15 years of operation.

This picture is the same for many schools in and around the capital as they found themselves in a tight corner amid the pandemic. The majority of the teachers at these schools have returned to their village homes and are in financial hardship.

Srijan Central School and College in Savar's Bypile area is one such institution. It has about 150 students and 15 teachers. Chairman Shamim Iqbal, the school's Chairman mentioned that the school needs about Tk 1 lakh a month to run, and he is not getting any tuition fees.

Another school, Rajdhani Ideal High School in Basila area, was put on sale by its director Faruk Hossain Ripon. Founded in 2015, the school has 170 students and 15 teachers. The school has about TK 3.5 lakh due in house rent and salaries of teachers and staff.

With 250 students and 12 teachers, Phoolkuri Kindergarten and High School in the capital's Mohammadpur has also been put up for sale. Established in 2003, its monthly expenditure is about Tk 1 lakh. In April, school director Takbir Ahmed gave advertisement for selling it.

As the owners move to sell their schools in the middle of the academic year, the students of class V and VIII of these institutions may find themselves in a difficult situation. They are expected to take public exams in November this year.

Iqbal Bahar Chowdhury, chairman of Bangladesh Kindergarten School and College Oikya Parishad, said almost every day, they get news that schools have been put up for sale. So far, the number is around 100. They estimate that around 60,000 kindergartens across the country will share a similar fate.

The financial repercussions are not the only things to consider here. Manzoor Ahmed, professor emeritus of BRAC University, commented that 100 percent enrolment of students at the primary level will be at risk as a consequence of permanent closure and sale of kindergartens. The number of dropouts too are bound to increase.

With the situation being as is, schools closing down will have negative socio-economic impact in the long run, with little to no option for recovery.


Photo: LS Archive/ Sazzad Ibne Sayed


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