Samuel Hoque is back | The Daily Star
12:00 AM, May 21, 2019 / LAST MODIFIED: 12:00 AM, May 21, 2019

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Samuel Hoque is back

The Polka Boy has returned home this year, as he always does right before Eid, with an impeccable new line of menswear. We have known him for coining T-cos (vests made in T-shirt and jersey fabric), for crafting menswear using Jamdani — a material previously considered fit only as women’s wear; and for fusing coatees and kurtas.

This year, there was a growing anticipation for what Samuel Hoque had to offer for the month of Ramadan. Bangladesh’s fashion scene was buzzing with curiosity as to how he could outdo himself. Some wondered if Sam’s creativity had come to a dead end, because there was no other possibility of playing around with traditional menswear.

But much to everybody’s awe, he has yet again raised the bar high by introducing Polo neck kurtas.

No, these are not Kabulis, but kurtas with a polo neck.

His latest concoction combines silk rib around the collar and the sleeve with cotton fabric, celebrating the amalgamation of western and eastern styles. The London based designer has been known for being a fan of Spaghetti Westerns, and has incorporated the flamboyant ‘cowboy fashion’ in many of his previous lines; one of the most notable collections being the gun flap kurtas.

The 2019 Eid Collection has proved that his love for them is never-ending as he has immaculately incorporated fringes (which he calls ‘tassels’) in Mujib coats. Samuel Hoque has very gracefully added fringes at the back of the coat, giving a very modern-retro feel to such an iconic item.

One other notable new design in his latest collection is his ‘pati’ mat inspired signature Mujib coat.

“I have demystified the art of fabric manipulation by bringing forward the hand stitched smocked technique in this fun, innovative layered twist for my bestselling Mujib coat piece of 2019,” said Samuel Hoque, showing off his proud new piece of work on the rack.

In addition, Samuel Hoque has recently launched a new line of limited footwear to give his customers a complete clothing experience. The sharp line mainly consists of slides, sandals, and loafers. His footwear collection is a carousel of colours topped with embellishments and classic cuts.

Eid is all about celebration, and with footwear as vibrant and quirky as these, nothing suits the occasion better. What makes his recent launch even more desirable is the fact that these shoes have been handcrafted across two countries, Britain (London) and Turkey, bringing together their culture and history into timeless pieces.

Samuel Hoque has been known to be very transparent and interactive with his clientele, giving them the liberty to sit and discuss how they envision their look. This year, he has taken that up a notch by bringing his factory to his Sanctum.

His minimalistic Sanctum now has two sections. One consists of all the possible designs you could think of wearing on Eid, while the other consists of fabrics which you can handpick to be tailored to the design you pick from the aforementioned section.

You can also discuss with the menswear maverick and additional designs you would like to add. He has set up a wonderful platform for you to feel a part of the craftsmanship, so that when you wear your Eid outfit, you feel connected.

Samuel Hoque has stood as an inspiration for the fashion scene in Bangladesh. His hunger to outdo himself and unquenchable desire to test his creativity has allowed him to stand at the pinnacle of the fashion industry. His much anticipated Eid line is the epitome of excellence.

Photo courtesy: Samuel Hoque

Samuel Hoque’s Sanctum is located on Level 5, 32 Progoti Sharani, Block J, Baridhara. Follow @samuelhoque on Instagram to stay at par with the latest trend in menswear.

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