Burger King in a Whole New Form

"Mouth-watering, big and bold, playfully irreverent and proudly true." Burger King is all set to carry out a comprehensive rebranding for the first time in over two decades.

According to Restaurant Brands International (the parent company of Burger King), as the business evolves, they felt that the brand personality, attributes, and all the work done around food quality should be better reflected in the visual identity.

Ditching the combination of white, yellow and blue, the logo has taken on a much simpler design of orange and red. The new flat design, looks like a classic with a touch of nostalgia, and rightfully so. As per the company press release, the rebranding has been inspired by Burger King's heritage, the iconic status of the brand and its original logo.

Aside from the logo, the interior of the restaurants, packaging, as well as the uniforms of Burger King employees will be changed over time. The new designs will focus primarily on the fun and playfulness that this joint aims to bring to its customers.

Burger King launched its first outlet in Bangladesh on 9 December, 2016 via a long term franchise agreement to launch and expand the brand with Tiffin Box Limited, a Bangla Trac company. According to Tarique E Haque, Managing Director of Bangla Trac Group, this was a strategic move by the Bangla Trac to enter the QSR (quick restaurant service) sector in Bangladesh.

Burger King managed to grab the attention of foodies around the country and created quite the buzz right from the start, calling to our unparalleled love for burgers. After all, how can one possibly resist the sight of two sesame toasted buns with a juicy grilled patty and generous stuffing in-between, sitting beside a pack of crispy fries and a large fizzy drink? Add the promise of the legendary taste of an international franchise, and you've found your new favourite burger place.

This is probably why the signature beef flame-grilled Whopper quickly became top favourite of customers along with crispy nuggets and soft serve sundae.

Perhaps one of the best things about the team of Burger King is that despite having secured a fairly large customer base from the beginning, they never took their popularity for granted. Instead, every now and then the team comes up with an attractive new item while staying true to their authentic flavours. Even during the ongoing pandemic, Burger King has kept the spirits up with their consistent quality of food as well as top-notch service.

The flame-grilled beef patty comes in many variations like Mushroom Swiss, BBQ, Jalapeno Double Cheese, etc. The beef burger sizes range from King Jr. to Quad Beef stacker to satisfy eaters of all age and appetite. The 'long' chicken and beef were the answer to every sandwich lover's prayer.

In 2021, Burger King Bangladesh introduced spicy crispy fried chicken for the first time and it was an instant hit. Using bigger than average birds, these pieces come with no wings and spice levels are adjusted according to the customer's requirements. Not only is it juicy and crunchy, the King of Fried Chicken is also free of any artificial flavours and tasting salt. It is no surprise that the new addition was widely appreciated by food bloggers and customers alike.

The latest of their creation, Chicken Tenders, is yet another mouth-watering item in the fried chicken series. These chicken strips have a generous amount of meat and are served with two new dip sauces, Spicy BBQ and Fiery. The Salmon Burger is also to make its debut soon among the Premium Burgers and add to the brand's ever-growing menu.

A brilliant start to a new year and a promise of much more coming! With all that is changing, Burger King promises to keep their quality and taste absolutely uncompromised.

Essentials:

Website: https://burgerkingbangladesh.com/delivery

Facebook: https://www.facebook.com/BurgerKingBangladesh/

By Nusrath Jahan

Photo: Orchid Chakma